Principal Product Manager - Tech, AME Search Marketing

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve the end customer experience wherever they are in their shopping journey across the web. We manage Earned (SEO) and Paid Search marketing channels on external search engines and emerging partners including AI driven experiences and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon stores business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization. We are seeking a seasoned Product Manager to lead Paid Search channel marketing for one of Amazon's largest managed traffic driving channels. In this role, you will lead the development and execution of the paid and organic digital marketing strategy. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of digital marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact and a dedicated owner for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries. The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them. Key job responsibilities - Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders - Translate channel insights into test plans, product/feature proposals, and opportunities for optimization - Define and run tests, including A/B experiments to test new vendor features and/or inform new product development using your judgement across relative priorities - Conduct in-depth analyses to refine our understanding of the search space and uncover additional optimization opportunities - Translate analytical findings into actionable insights and concise business actions and recommendations A day in the life Your morning starts with a partner sync shaping how AI-powered Ad formats replace traditional search targeting approaches for optimization. Before your coffee gets cold, you're reviewing an ML model classifying millions of queries into intent channels with scientists. After lunch, you're sizing a campaign across WW marketplaces, then pivoting to a social commerce API integration review. You'll juggle external partners, science teams, marketing managers across countries, and engineering sprints — often in the same hour. If you thrive in organized chaos and get energy from connecting generative AI, programmatic advertising, and real-time bidding — this role is for you. About the team Search Marketing drives how Amazon acquires customers through search-based experiences worldwide. We operate billions of ad interactions daily across major search platforms, optimizing in real-time to bring the right customers to Amazon. Our mission: maximize customer acquisition efficiency through automation, science, and strategic partner relationships. The team blends product management, applied science, engineering, and marketing, building AI-powered systems that replace manual processes at global scale. We're a small, high-autonomy group where individuals own entire product areas end-to-end, ship fast, and influence billions in revenue. Culture is data driven, experiment-heavy, and biased toward action. Minimum qualifications - Bachelor's degree - 10+ years of product or program management, product marketing, business development or technology experience - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product Preferred qualifications - Experience working directly with Engineers on product enhancements - Experience in project management methodologies, business analysis, or process improvement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 197,900.00 - 267,800.00 USD annually USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually